Most viewed beauty brands on TikTok in 2022

Published by
L. Yltävä,
Aug 11, 2023
In 2022, Dyson claimed the top spot as the beauty brand with the highest number of views on TikTok. On the app, the brand amassed roughly 1,800 billion views. With around 1,700 billion views, Cerave ranked second, followed by The Ordinary with 1,300 billion views.

Leading beauty brands on TikTok in 2022, by number of views (in billions)

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Release date

August 2022

Region

Worldwide

Survey time period

2022

Supplementary notes

Figures have been rounded.

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