In 2022, Dyson claimed the top spot as the beauty brand with the highest number of views on TikTok. On the app, the brand amassed roughly 1,800 billion views. With around 1,700 billion views, Cerave ranked second, followed by The Ordinary with 1,300 billion views.
Leading beauty brands on TikTok in 2022, by number of views
(in billions)
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Number of views in billions
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Beauty Packaging. (August 6, 2022). Leading beauty brands on TikTok in 2022, by number of views (in billions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1405132/most-viewed-beauty-brands-tiktok/
Beauty Packaging. "Leading beauty brands on TikTok in 2022, by number of views (in billions)." Chart. August 6, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1405132/most-viewed-beauty-brands-tiktok/
Beauty Packaging. (2022). Leading beauty brands on TikTok in 2022, by number of views (in billions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1405132/most-viewed-beauty-brands-tiktok/
Beauty Packaging. "Leading Beauty Brands on Tiktok in 2022, by Number of Views (in Billions)." Statista, Statista Inc., 6 Aug 2022, https://www.statista.com/statistics/1405132/most-viewed-beauty-brands-tiktok/
Beauty Packaging, Leading beauty brands on TikTok in 2022, by number of views (in billions) Statista, https://www.statista.com/statistics/1405132/most-viewed-beauty-brands-tiktok/ (last visited July 22, 2024)
Leading beauty brands on TikTok in 2022, by number of views (in billions) [Graph], Beauty Packaging, August 6, 2022. [Online]. Available: https://www.statista.com/statistics/1405132/most-viewed-beauty-brands-tiktok/