According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 70 percent of respondents aged from 25 to 34 years in Vietnam indicated that they did not want to see advertisements on social media platforms due to the interruptions during their viewing experience. Meanwhile, 32 percent of respondents from that age group expressed a dislike for encountering repetitive ads from the same brand or product.
Reasons for not wanting to see advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group
among respondents who did not want to view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "Why do you not want to see ads on social media platforms? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups:
16-24 years: 221 respondents
25-34 years: 174 respondents
35-44 years: 123 respondents
45-54 years: 30 respondents
55 and older: 25 respondents
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Rakuten Insight. (August 2, 2023). Reasons for not wanting to see advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1405108/vietnam-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/
Rakuten Insight. "Reasons for not wanting to see advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1405108/vietnam-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/
Rakuten Insight. (2023). Reasons for not wanting to see advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1405108/vietnam-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/
Rakuten Insight. "Reasons for Not Wanting to See Advertisements on Social Media Platforms among Consumers in Vietnam as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405108/vietnam-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/
Rakuten Insight, Reasons for not wanting to see advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group Statista, https://www.statista.com/statistics/1405108/vietnam-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/ (last visited November 19, 2024)
Reasons for not wanting to see advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405108/vietnam-reasons-for-not-wanting-to-see-social-media-ads-by-age-group/
