According to a survey conducted by Rakuten Insight in July 2023, 77 percent of Chinese respondents stated that social media ads developed by trusted brands were most impactful to them. Apart from trusted brands, a significant share of respondents across Asia also deemed customer reviews on social media to be impactful.
Most impactful types of social media advertisements in Asia as of July 2023, by country or territory
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Rakuten Insight. (August 2, 2023). Most impactful types of social media advertisements in Asia as of July 2023, by country or territory [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1405107/asia-most-impactful-social-media-ads-by-country/
Rakuten Insight. "Most impactful types of social media advertisements in Asia as of July 2023, by country or territory." Chart. August 2, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1405107/asia-most-impactful-social-media-ads-by-country/
Rakuten Insight. (2023). Most impactful types of social media advertisements in Asia as of July 2023, by country or territory. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1405107/asia-most-impactful-social-media-ads-by-country/
Rakuten Insight. "Most Impactful Types of Social Media Advertisements in Asia as of July 2023, by Country or Territory." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405107/asia-most-impactful-social-media-ads-by-country/
Rakuten Insight, Most impactful types of social media advertisements in Asia as of July 2023, by country or territory Statista, https://www.statista.com/statistics/1405107/asia-most-impactful-social-media-ads-by-country/ (last visited December 23, 2024)
Most impactful types of social media advertisements in Asia as of July 2023, by country or territory [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405107/asia-most-impactful-social-media-ads-by-country/