According to a survey on social media advertising conducted by Rakuten Insight in July 2023, 70 percent of respondents aged from 16 to 24 years in Vietnam indicated that they found advertisements developed by reliable brands to be the most influential among social media advertisements. Meanwhile, two percent of the respondents from that age group did not find any type of social media ads impactful.
Most impactful social media advertisements among consumers in Vietnam as of July 2023, by age group
among respondents who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "What kind of social media ads do you find most impactful? (choose all that apply)"
The survey was conducted among respondents of the following age groups:
16-24 years: 683 respondents
25-34 years: 851 respondents
35-44 years: 545 respondents
45-54 years: 149 respondents
55 and older: 83 respondents
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Rakuten Insight. (August 2, 2023). Most impactful social media advertisements among consumers in Vietnam as of July 2023, by age group [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1405097/vietnam-most-impactful-social-media-advertisements-by-age-group/
Rakuten Insight. "Most impactful social media advertisements among consumers in Vietnam as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1405097/vietnam-most-impactful-social-media-advertisements-by-age-group/
Rakuten Insight. (2023). Most impactful social media advertisements among consumers in Vietnam as of July 2023, by age group. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1405097/vietnam-most-impactful-social-media-advertisements-by-age-group/
Rakuten Insight. "Most Impactful Social Media Advertisements among Consumers in Vietnam as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405097/vietnam-most-impactful-social-media-advertisements-by-age-group/
Rakuten Insight, Most impactful social media advertisements among consumers in Vietnam as of July 2023, by age group Statista, https://www.statista.com/statistics/1405097/vietnam-most-impactful-social-media-advertisements-by-age-group/ (last visited November 19, 2024)
Most impactful social media advertisements among consumers in Vietnam as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405097/vietnam-most-impactful-social-media-advertisements-by-age-group/
