According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 48 percent of respondents aged from 45 to 54 years in Vietnam indicated that they occasionally purchased items, between three to six times in the past year, after viewing sponsored advertisements on social media platforms. Meanwhile, three percent of respondents from that age group preferred not to purchase any items after viewing an ad on social media.
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group
among respondents who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "How often have you purchased an item after viewing an ad on social media?"
The survey was conducted among respondents of the following age groups:
16-24 years: 683 respondents
25-34 years: 851 respondents
35-44 years: 545 respondents
45-54 years: 149 respondents
55 and older: 83 respondents
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Rakuten Insight. (August 2, 2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1405093/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1405093/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight. (2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1405093/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms among Consumers in Vietnam as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405093/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group Statista, https://www.statista.com/statistics/1405093/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/ (last visited November 19, 2024)
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405093/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
