According to a survey conducted by Rakuten Insight in July 2023, 37 percent of respondents in China stated that they frequently purchased products after seeing social media advertisements for them. At 19 percent each, Singapore and Taiwan had the highest shares of respondents who stated that they never purchased items because of social media ads.
Frequency of purchasing an item after viewing a social media advertisement in Asia as of July 2023, by country or territory
Characteristic
China
Hong Kong
Indonesia
India
South Korea
Malaysia
Philippines
Singapore
Thailand
Taiwan
Vietnam
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Rakuten Insight. (August 2, 2023). Frequency of purchasing an item after viewing a social media advertisement in Asia as of July 2023, by country or territory [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1405087/asia-purchase-frequency-after-viewing-social-media-ads-by-country/
Rakuten Insight. "Frequency of purchasing an item after viewing a social media advertisement in Asia as of July 2023, by country or territory." Chart. August 2, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1405087/asia-purchase-frequency-after-viewing-social-media-ads-by-country/
Rakuten Insight. (2023). Frequency of purchasing an item after viewing a social media advertisement in Asia as of July 2023, by country or territory. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1405087/asia-purchase-frequency-after-viewing-social-media-ads-by-country/
Rakuten Insight. "Frequency of Purchasing An Item after Viewing a Social Media Advertisement in Asia as of July 2023, by Country or Territory." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405087/asia-purchase-frequency-after-viewing-social-media-ads-by-country/
Rakuten Insight, Frequency of purchasing an item after viewing a social media advertisement in Asia as of July 2023, by country or territory Statista, https://www.statista.com/statistics/1405087/asia-purchase-frequency-after-viewing-social-media-ads-by-country/ (last visited July 22, 2024)
Frequency of purchasing an item after viewing a social media advertisement in Asia as of July 2023, by country or territory [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405087/asia-purchase-frequency-after-viewing-social-media-ads-by-country/
