According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 43 percent of respondents from both genders in Vietnam indicated that they occasionally purchased items, between three to six times in the past year, after viewing sponsored advertisements on social media platforms. Meanwhile, four percent of female respondents and six percent of male respondents preferred not to purchase any items after viewing an ad on social media.
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender
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Female
Male
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Rakuten Insight. (August 2, 2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender ." Chart. August 2, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight. (2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender . Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms among Consumers in Vietnam as of July 2023, by Gender ." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender Statista, https://www.statista.com/statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/ (last visited July 03, 2024)
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/