Motivations for clicking on social media ads Vietnam 2023, by age group
According to a survey on social media advertising conducted by Rakuten Insight in July 2023, more than half of the respondents from all age groups in Vietnam indicated their intention to click on advertisements on social media platforms due to the relevance of the content. The same survey also revealed that Vietnamese respondents were willing to view social media advertisements because of the attraction of good offers or discounts.
