According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 52 percent of respondents aged 35 to 44 years expressed their willingness to view sponsored advertisements on social media platforms due to the attraction of good offers or discounts. Meanwhile, 17 percent of respondents from that age group preferred not to view any advertisements.
Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group
The survey question was: "Do you want to view sponsored advertisements on social media platforms? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups:
16-24 years: 904 respondents
25-34 years: 1,025 respondents
35-44 years: 668 respondents
45-54 years: 179 respondents
55 and older: 108 respondents
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms among Consumers in Vietnam as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group Statista, https://www.statista.com/statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/ (last visited November 19, 2024)
Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/
