According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 48 percent of female respondents and 46 percent of male respondents in Vietnam expressed their willingness to view sponsored advertisements on social media platforms due to the attraction of good offers or discounts. Meanwhile, 20 percent of respondents from both genders preferred not to view any advertisements.
Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1405048/vietnam-willingness-to-view-sponsored-social-media-advertising-by-gender/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1405048/vietnam-willingness-to-view-sponsored-social-media-advertising-by-gender/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1405048/vietnam-willingness-to-view-sponsored-social-media-advertising-by-gender/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms among Consumers in Vietnam as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405048/vietnam-willingness-to-view-sponsored-social-media-advertising-by-gender/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender Statista, https://www.statista.com/statistics/1405048/vietnam-willingness-to-view-sponsored-social-media-advertising-by-gender/ (last visited November 19, 2024)
Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405048/vietnam-willingness-to-view-sponsored-social-media-advertising-by-gender/