According to a survey by Rakuten Insight in Indonesia in July 2023, the majority of respondents across all ages stated indicated that they clicked on advertisements on social media platforms since the content was relevant to them. The same survey revealed that those who expressed this preference were more likely to purchase an item after viewing an ad on social media, with a frequency ranging from three to six times within the past 12 months.
Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and above
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among those who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "Why do you click on social media advertisements?"
Multiple answers were allowed.
The survey was conducted among:
2,187 respondents aged 16 to 24 years old,
3,228 respondents aged 25 to 34 years old,
2,270 respondents aged 35 to 44 years old,
906 respondents aged 45 to 54 years old,
245 respondents aged 55 years and above
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1405046/indonesia-reasons-for-clicking-on-social-media-ads-by-age/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1405046/indonesia-reasons-for-clicking-on-social-media-ads-by-age/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1405046/indonesia-reasons-for-clicking-on-social-media-ads-by-age/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in Indonesia as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405046/indonesia-reasons-for-clicking-on-social-media-ads-by-age/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023, by age group Statista, https://www.statista.com/statistics/1405046/indonesia-reasons-for-clicking-on-social-media-ads-by-age/ (last visited August 24, 2024)
Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405046/indonesia-reasons-for-clicking-on-social-media-ads-by-age/
