According to a survey by Rakuten Insight in Indonesia in July 2023, around 64 percent of respondents stated that they clicked on advertisements on social media platforms since the content was relevant to them. In addition, approximately 34 percent of respondents indicated that they engaged with social media ads because the content was purpose-driven or conveyed a meaningful social message.
Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023." Chart. August 2, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in Indonesia as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023 Statista, https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/ (last visited December 18, 2024)
Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/
