According to a survey by Rakuten Insight in Indonesia in July 2023, around 64 percent of respondents stated that they clicked on advertisements on social media platforms since the content was relevant to them. In addition, approximately 34 percent of respondents indicated that they engaged with social media ads because the content was purpose-driven or conveyed a meaningful social message.
Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023." Chart. August 2, 2023. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in Indonesia as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023 Statista, https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/ (last visited November 17, 2024)
Reasons for clicking on advertisements on social media platforms in Indonesia as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405035/indonesia-reasons-for-clicking-on-social-media-ads/
