During a survey among adults in the United States published in mid-2023, approximately 16 percent of respondents said they would be less likely to purchase products or services from a brand because of LGBTQ representation in its advertisements. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons.
Percentage of consumers who would be less likely to purchase a brand because of LGBTQ representation in advertisements in the United States as of June 2023
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Statista. (August 10, 2023). Percentage of consumers who would be less likely to purchase a brand because of LGBTQ representation in advertisements in the United States as of June 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1405032/consumers-boycott-brand-lgbtq-united-states/
Statista. "Percentage of consumers who would be less likely to purchase a brand because of LGBTQ representation in advertisements in the United States as of June 2023." Chart. August 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1405032/consumers-boycott-brand-lgbtq-united-states/
Statista. (2023). Percentage of consumers who would be less likely to purchase a brand because of LGBTQ representation in advertisements in the United States as of June 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1405032/consumers-boycott-brand-lgbtq-united-states/
Statista. "Percentage of Consumers Who Would Be Less Likely to Purchase a Brand Because of Lgbtq Representation in Advertisements in The United States as of June 2023." Statista, Statista Inc., 10 Aug 2023, https://www.statista.com/statistics/1405032/consumers-boycott-brand-lgbtq-united-states/
Statista, Percentage of consumers who would be less likely to purchase a brand because of LGBTQ representation in advertisements in the United States as of June 2023 Statista, https://www.statista.com/statistics/1405032/consumers-boycott-brand-lgbtq-united-states/ (last visited December 22, 2024)
Percentage of consumers who would be less likely to purchase a brand because of LGBTQ representation in advertisements in the United States as of June 2023 [Graph], Statista, August 10, 2023. [Online]. Available: https://www.statista.com/statistics/1405032/consumers-boycott-brand-lgbtq-united-states/
