According to a survey by Rakuten Insight in Indonesia in July 2023, over half of respondents across all ages stated that they want to see sponsored advertisements on social media platforms because they find good offers or discounts. The same survey revealed that those who expressed this preference were more likely to engage with such ads, driven by the relevance of the content to their interests.
Interest in viewing sponsored advertisements on social media platforms in Indonesia as of July 2023, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and above
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The survey question was: "Do you want to view sponsored advertisements on social media platforms?"
Multiple answers were allowed.
The survey was conducted among:
2,515 respondents aged 16 to 24 years old,
3,666 respondents aged 25 to 34 years old,
2,558 respondents aged 35 to 44 years old,
1,045 respondents aged 45 to 54 years old,
285 respondents aged 55 years and above
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Rakuten Insight. (August 2, 2023). Interest in viewing sponsored advertisements on social media platforms in Indonesia as of July 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/
Rakuten Insight. "Interest in viewing sponsored advertisements on social media platforms in Indonesia as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/
Rakuten Insight. (2023). Interest in viewing sponsored advertisements on social media platforms in Indonesia as of July 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/
Rakuten Insight. "Interest in Viewing Sponsored Advertisements on Social Media Platforms in Indonesia as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/
Rakuten Insight, Interest in viewing sponsored advertisements on social media platforms in Indonesia as of July 2023, by age group Statista, https://www.statista.com/statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/ (last visited August 24, 2024)
Interest in viewing sponsored advertisements on social media platforms in Indonesia as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/