Consumer opinion on LGBTQs in ads being clear enough in the U.S. 2023, by generation

Published by
J. G. Navarro,
Jul 2, 2024
During a survey among adults in the United States published in mid-2023, little more than half (or 54 percent) of responding Gen Zers said LGBTQ representation in advertising was explicit enough to be recognized. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons. Among matures and boomers, the shares surpassed 70 percent.

Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation

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Sources

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Release date

June 2023

Region

United States

Survey time period

as of June 18, 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the survey date, type, or each generation's birth years.

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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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