During a survey among adults in the United States published in mid-2023, little more than half (or 54 percent) of responding Gen Zers said LGBTQ representation in advertising was explicit enough to be recognized. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons. Among matures and boomers, the shares surpassed 70 percent.
Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation
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Share of respondents
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GLAAD. (June 20, 2023). Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/
GLAAD. "Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation." Chart. June 20, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/
GLAAD. (2023). Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/
GLAAD. "Percentage of Consumers Saying Lgbtq Representation in Advertising Was Explicit Enough to Be Recognized in The United States as of June 2023, by Generation." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/
GLAAD, Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation Statista, https://www.statista.com/statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/ (last visited August 24, 2024)
Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation [Graph], GLAAD, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/