During a survey among adults in the United States published in mid-2023, six out of 10 non-LGBTQ respondents agreed that seeing the LGBTQ community in advertising made them more comfortable with people different from them. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons.
Percentage of non-LGBTQ consumers believing that seeing the LGBTQ community in advertising made them more comfortable with people different from them in the United States as of June 2023
Characteristic
Share of respondents
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Statista. (August 10, 2023). Percentage of non-LGBTQ consumers believing that seeing the LGBTQ community in advertising made them more comfortable with people different from them in the United States as of June 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1404944/non-lgbtq-consumers-lgbtq-ads-diversity-united-states/
Statista. "Percentage of non-LGBTQ consumers believing that seeing the LGBTQ community in advertising made them more comfortable with people different from them in the United States as of June 2023." Chart. August 10, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1404944/non-lgbtq-consumers-lgbtq-ads-diversity-united-states/
Statista. (2023). Percentage of non-LGBTQ consumers believing that seeing the LGBTQ community in advertising made them more comfortable with people different from them in the United States as of June 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1404944/non-lgbtq-consumers-lgbtq-ads-diversity-united-states/
Statista. "Percentage of Non-lgbtq Consumers Believing That Seeing The Lgbtq Community in Advertising Made Them More Comfortable with People Different from Them in The United States as of June 2023." Statista, Statista Inc., 10 Aug 2023, https://www.statista.com/statistics/1404944/non-lgbtq-consumers-lgbtq-ads-diversity-united-states/
Statista, Percentage of non-LGBTQ consumers believing that seeing the LGBTQ community in advertising made them more comfortable with people different from them in the United States as of June 2023 Statista, https://www.statista.com/statistics/1404944/non-lgbtq-consumers-lgbtq-ads-diversity-united-states/ (last visited August 24, 2024)
Percentage of non-LGBTQ consumers believing that seeing the LGBTQ community in advertising made them more comfortable with people different from them in the United States as of June 2023 [Graph], Statista, August 10, 2023. [Online]. Available: https://www.statista.com/statistics/1404944/non-lgbtq-consumers-lgbtq-ads-diversity-united-states/