During a 2023 survey, 25 percent of responding consumers from Germany stated that they were ready to provide personal data for personalized content. Additionally, 10 percent said that they thought targeted advertising was a good reason to provide personal data.
Consumer attitudes towards targeted advertising in Germany as of July 2023
Characteristic
Share of respondents
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European netID Foundation. (July 31, 2023). Consumer attitudes towards targeted advertising in Germany as of July 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1404816/attitudes-targeted-ads-germany/
European netID Foundation. "Consumer attitudes towards targeted advertising in Germany as of July 2023." Chart. July 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1404816/attitudes-targeted-ads-germany/
European netID Foundation. (2023). Consumer attitudes towards targeted advertising in Germany as of July 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1404816/attitudes-targeted-ads-germany/
European netID Foundation. "Consumer Attitudes towards Targeted Advertising in Germany as of July 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1404816/attitudes-targeted-ads-germany/
European netID Foundation, Consumer attitudes towards targeted advertising in Germany as of July 2023 Statista, https://www.statista.com/statistics/1404816/attitudes-targeted-ads-germany/ (last visited July 22, 2024)
Consumer attitudes towards targeted advertising in Germany as of July 2023 [Graph], European netID Foundation, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1404816/attitudes-targeted-ads-germany/