Consumer attitudes towards targeted ads in Germany 2023

Published by Statista Research Department, Aug 11, 2023
During a 2023 survey, 25 percent of responding consumers from Germany stated that they were ready to provide personal data for personalized content. Additionally, 10 percent said that they thought targeted advertising was a good reason to provide personal data.

Consumer attitudes towards targeted advertising in Germany as of July 2023

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Release date

July 2023

Region

Germany

Survey time period

July 11 and 12, 2023

Number of respondents

1,029 respondents

Age group

18-79 years

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Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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