Beauty online shopping frequency in the U.S. 2023

Published by
L. Yltävä,
Jul 25, 2024
In 2023, a survey revealed how often online shoppers buy beauty products in the United States. According to the survey, around a quarter of U.S. shoppers purchase beauty items via the internet a few times a year. A mere 13 percent of respondents reported purchasing these items on a weekly basis, while eight percent bought them a few times per week.

Purchase frequency among shoppers buying beauty products online in the United States in 2023

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Release date

April 2023

Region

United States

Survey time period

March 2023

Number of respondents

1,053 respondents

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Statistics on " Beauty and personal care e-commerce in the United States "

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Overview

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Leading stores

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Leading channels

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Online shopping

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Users and spending habits

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Spotlight: Gen Z shoppers

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Topics

Beauty and personal care e-commerce in the United StatesCosmetics industry in the U.S.Beauty and personal care e-commerce in the NordicsBeauty shopping on social media Beauty and personal care e-commerce worldwide
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