According to a survey conducted by Rakuten Insight in July 2023, 64 percent of Chinese respondents stated that they clicked on social media ads when the content is entertaining. Overall, the relevance of the content played a huge role for a majority of respondents across the region.
Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory
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Rakuten Insight. (August 2, 2023). Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. "Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory." Chart. August 2, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. (2023). Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. "Leading Reasons for Clicking on Social Media Advertisements in Asia as of July 2023, by Country or Territory." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight, Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory Statista, https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/ (last visited December 20, 2024)
Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
