Top reasons to click on social media ads Asia 2023, by country

Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory

CharacteristicThe content is entertainingThe content is relevant to meA celebrity or influencer is advertising the productThe content is purpose-driven or has a social messageFinding gift inspirationI am curious but not looking to purchaseI never click on ads
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Statistic: Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory
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Source

Use Ask Statista Research Service

In cooperation with

Rakuten Insight

Release date

August 2023

Region

Asia

Survey time period

July 13 to 31, 2023

Age group

16 years and older

Special properties

multiple responses possible

Method of interview

Online survey

Supplementary notes

Original question: "Why do you click on social media advertisements? Choose up to three of the most relevant answers."

Number of respondents:
China: n= 8,312
Hong Kong: n= 2,329
Indonesia: n= 8,836
India: n= 23,168
South Korea: n= 3,806
Malaysia: n= 8,186
Philippines: n= 10,322
Singapore: n= 3,886
Thailand: n= 29,165
Taiwan: n= 8,097
Vietnam: n= 2,311

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