According to a survey conducted by Rakuten Insight in July 2023, 64 percent of Chinese respondents stated that they clicked on social media ads when the content is entertaining. Overall, the relevance of the content played a huge role for a majority of respondents across the region.
Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory
Characteristic
The content is entertaining
The content is relevant to me
A celebrity or influencer is advertising the product
The content is purpose-driven or has a social message
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Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory
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Rakuten Insight. (August 2, 2023). Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. "Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory." Chart. August 2, 2023. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. (2023). Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight. "Leading Reasons for Clicking on Social Media Advertisements in Asia as of July 2023, by Country or Territory." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
Rakuten Insight, Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory Statista, https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/ (last visited March 15, 2025)
Leading reasons for clicking on social media advertisements in Asia as of July 2023, by country or territory [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404785/asia-top-reasons-to-click-on-social-media-ads-by-country/
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