How consumers expected brands to include LGBTQ representation in ads in the U.S. 2023

Published by
J. G. Navarro,
Jul 2, 2024
During a survey among adults in the United States published in mid-2023, approximately 61 percent of respondents said brands needed to provide relevant benefits when including LGBTQ representation in their advertising. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons. Around 56 percent mentioned partnering with the LGBTQ community or its organizations, while 53 percent cited amplifying LGBTQ voices.

Conditions brands needed to meet when including LGBTQ representation in advertising according to consumers in the United States as of June 2023

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Release date

June 2023

Region

United States

Survey time period

as of June 18, 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the survey date or type.
Multiple answers were possible.

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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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