The majority of U.S. consumers to a 2023 survey would consider canceling a video streaming subscription if the prices went up to support the demands of WGA and SAG-AFTRA, with over half of 18 to-34-year-olds saying they would do so. The share was even higher among people aged 35 to 49 years at 64 percent. In general, younger people were more willing to pay the higher fee than their older peers.
Reactions of consumers if subscription video streaming prices went up to support the demands of the WGA and SAG-AFTRA in the United States as of July 2023, by age group
Characteristic
I would pay the higher price to keep my entertainment choices
I would consider unsubscribing from 1+ streaming services
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StreamTV Insider. (August 8, 2023). Reactions of consumers if subscription video streaming prices went up to support the demands of the WGA and SAG-AFTRA in the United States as of July 2023, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1404663/wga-strike-consumer-support-by-paying-higher-prices/
StreamTV Insider. "Reactions of consumers if subscription video streaming prices went up to support the demands of the WGA and SAG-AFTRA in the United States as of July 2023, by age group." Chart. August 8, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1404663/wga-strike-consumer-support-by-paying-higher-prices/
StreamTV Insider. (2023). Reactions of consumers if subscription video streaming prices went up to support the demands of the WGA and SAG-AFTRA in the United States as of July 2023, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1404663/wga-strike-consumer-support-by-paying-higher-prices/
StreamTV Insider. "Reactions of Consumers If Subscription Video Streaming Prices Went up to Support The Demands of The Wga and Sag-aftra in The United States as of July 2023, by Age Group." Statista, Statista Inc., 8 Aug 2023, https://www.statista.com/statistics/1404663/wga-strike-consumer-support-by-paying-higher-prices/
StreamTV Insider, Reactions of consumers if subscription video streaming prices went up to support the demands of the WGA and SAG-AFTRA in the United States as of July 2023, by age group Statista, https://www.statista.com/statistics/1404663/wga-strike-consumer-support-by-paying-higher-prices/ (last visited December 30, 2024)
Reactions of consumers if subscription video streaming prices went up to support the demands of the WGA and SAG-AFTRA in the United States as of July 2023, by age group [Graph], StreamTV Insider, August 8, 2023. [Online]. Available: https://www.statista.com/statistics/1404663/wga-strike-consumer-support-by-paying-higher-prices/
