Reasons to not view social media ads India 2023, by age

Published by
Tanushree Basuroy,
Aug 11, 2023
In a Rakuten Insight survey on attitudes to social media advertising in India conducted in 2023, respondents aged between 16 and 24 years constituted the largest group that did not trust social media ads with more than half of them stating it as a reason for not wanting to see ads on social media sites. Meanwhile, an interrupted viewing experience was the main reason for 55-year-old and above not wanting to see such ads.

Reasons consumers do not want to see ads on social media in India in 2023, by age

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Release date

August 2023

Region

India

Survey time period

July 13 to 31, 2023

Number of respondents

7,821 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "Why do you not want to see ads on social media platforms? (choose up to 3 of the most relevant answers)".

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