In a Rakuten Insight survey on attitudes to social media advertising in India conducted in 2023, respondents aged between 16 and 24 years constituted the largest group that did not trust social media ads with more than half of them stating it as a reason for not wanting to see ads on social media sites. Meanwhile, an interrupted viewing experience was the main reason for 55-year-old and above not wanting to see such ads.
Reasons consumers do not want to see ads on social media in India in 2023, by age
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Rakuten Insight. (August 2, 2023). Reasons consumers do not want to see ads on social media in India in 2023, by age [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1404646/india-reasons-to-not-view-social-media-ads-by-age/
Rakuten Insight. "Reasons consumers do not want to see ads on social media in India in 2023, by age." Chart. August 2, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1404646/india-reasons-to-not-view-social-media-ads-by-age/
Rakuten Insight. (2023). Reasons consumers do not want to see ads on social media in India in 2023, by age. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1404646/india-reasons-to-not-view-social-media-ads-by-age/
Rakuten Insight. "Reasons Consumers Do Not Want to See Ads on Social Media in India in 2023, by Age." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404646/india-reasons-to-not-view-social-media-ads-by-age/
Rakuten Insight, Reasons consumers do not want to see ads on social media in India in 2023, by age Statista, https://www.statista.com/statistics/1404646/india-reasons-to-not-view-social-media-ads-by-age/ (last visited January 06, 2025)
Reasons consumers do not want to see ads on social media in India in 2023, by age [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404646/india-reasons-to-not-view-social-media-ads-by-age/
