According to a survey from mid-2023, 38 percent of U.S. FAST users stated to watch content on free streaming services after they had browsed subscription-based platforms. Meanwhile, the share of consumers who turned to FAST before SVOD amounted to 29 percent. Gen Z adults and millennials were more likely to turn to FAST services before browsing subscription-based streaming platforms than Gen X viewers and baby boomers.
Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation
Characteristic
Before
After
All adults
29%
38%
Gen Z adults
36%
32%
Millennials
36%
40%
Gen Xers
27%
41%
Baby boomers
17%
39%
0%10%20%30%40%50%
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Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation
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Morning Consult (@MorningConsult). (August 8, 2023). Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/1404635/watching-fast-before-or-after-svod-us-generation/
Morning Consult (@MorningConsult). "Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation." Chart. August 8, 2023. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/1404635/watching-fast-before-or-after-svod-us-generation/
Morning Consult (@MorningConsult). (2023). Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation. Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/1404635/watching-fast-before-or-after-svod-us-generation/
Morning Consult (@MorningConsult). "Share of Free Ad-supported Streaming Tv (Fast) Users Turning to Fast Services before or after They Have Browsed Paid Subscription Streaming Services in The United States as of July 2023, by Generation." Statista, Statista Inc., 8 Aug 2023, https://www.statista.com/statistics/1404635/watching-fast-before-or-after-svod-us-generation/
Morning Consult (@MorningConsult), Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation Statista, https://www.statista.com/statistics/1404635/watching-fast-before-or-after-svod-us-generation/ (last visited May 14, 2025)
Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation [Graph], Morning Consult (@MorningConsult), August 8, 2023. [Online]. Available: https://www.statista.com/statistics/1404635/watching-fast-before-or-after-svod-us-generation/
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