According to a Rakuten Insight survey on attitudes to social media advertising in India conducted in 2023, social media ads developed by trusted brands had the most impact for 67 percent of respondents aged over 55. Meanwhile, respondents aged between 25 and 34 found influencer ads and trusted brand ads equally effective.
Social media ad types with the most impact according to consumers in India in 2023, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Social media ad types with the most impact according to consumers in India in 2023, by age [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1404592/india-most-effective-social-media-ad-types-by-age/
Rakuten Insight. "Social media ad types with the most impact according to consumers in India in 2023, by age." Chart. August 2, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1404592/india-most-effective-social-media-ad-types-by-age/
Rakuten Insight. (2023). Social media ad types with the most impact according to consumers in India in 2023, by age. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1404592/india-most-effective-social-media-ad-types-by-age/
Rakuten Insight. "Social Media Ad Types with The Most Impact According to Consumers in India in 2023, by Age." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404592/india-most-effective-social-media-ad-types-by-age/
Rakuten Insight, Social media ad types with the most impact according to consumers in India in 2023, by age Statista, https://www.statista.com/statistics/1404592/india-most-effective-social-media-ad-types-by-age/ (last visited November 03, 2024)
Social media ad types with the most impact according to consumers in India in 2023, by age [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404592/india-most-effective-social-media-ad-types-by-age/
