During an October 2023 survey among boys aged 10 to 14 in Italy, LEGO had the highest brand awareness at 96 percent. Spider-Man was recognized by 95 percent, while Marvel and Kinder Surprise were each named by 94 percent of respondents. Harry Potter followed closely at 93 percent.
Entertainment brands with highest awareness level among boys aged 10 to 14 in Italy as of October 2023
*The source surveyed 3,400 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,120 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.
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BrandTrends Group. (July 3, 2023). Entertainment brands with highest awareness level among boys aged 10 to 14 in Italy as of October 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1404589/entertainment-brands-awareness-boys-10-14-italy/
BrandTrends Group. "Entertainment brands with highest awareness level among boys aged 10 to 14 in Italy as of October 2023." Chart. July 3, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1404589/entertainment-brands-awareness-boys-10-14-italy/
BrandTrends Group. (2023). Entertainment brands with highest awareness level among boys aged 10 to 14 in Italy as of October 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1404589/entertainment-brands-awareness-boys-10-14-italy/
BrandTrends Group. "Entertainment Brands with Highest Awareness Level among Boys Aged 10 to 14 in Italy as of October 2023." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1404589/entertainment-brands-awareness-boys-10-14-italy/
BrandTrends Group, Entertainment brands with highest awareness level among boys aged 10 to 14 in Italy as of October 2023 Statista, https://www.statista.com/statistics/1404589/entertainment-brands-awareness-boys-10-14-italy/ (last visited January 06, 2025)
Entertainment brands with highest awareness level among boys aged 10 to 14 in Italy as of October 2023 [Graph], BrandTrends Group, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1404589/entertainment-brands-awareness-boys-10-14-italy/
