An online October 2023 survey among parents of girls aged three to six in Italy found that Disney was the favorite entertainment brand, named by 29 percent of respondents. Barbie followed with 22 percent, while Me contro Te was recognized by 18 percent. Frozen and LEGO rounded out the top five with 14 percent and 11 percent, respectively.
Favorite entertainment brands among girls aged 3 to 6 in Italy as of October 2023
top 3 favorites / parents answered on behalf of a nominated child
Method of interview
Online survey
Supplementary notes
*The source surveyed 3,400 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,120 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.
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BrandTrends Group. (July 3, 2023). Favorite entertainment brands among girls aged 3 to 6 in Italy as of October 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1404552/favorite-entertainment-brands-girls-3-6-italy/
BrandTrends Group. "Favorite entertainment brands among girls aged 3 to 6 in Italy as of October 2023." Chart. July 3, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1404552/favorite-entertainment-brands-girls-3-6-italy/
BrandTrends Group. (2023). Favorite entertainment brands among girls aged 3 to 6 in Italy as of October 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1404552/favorite-entertainment-brands-girls-3-6-italy/
BrandTrends Group. "Favorite Entertainment Brands among Girls Aged 3 to 6 in Italy as of October 2023." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1404552/favorite-entertainment-brands-girls-3-6-italy/
BrandTrends Group, Favorite entertainment brands among girls aged 3 to 6 in Italy as of October 2023 Statista, https://www.statista.com/statistics/1404552/favorite-entertainment-brands-girls-3-6-italy/ (last visited January 06, 2025)
Favorite entertainment brands among girls aged 3 to 6 in Italy as of October 2023 [Graph], BrandTrends Group, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1404552/favorite-entertainment-brands-girls-3-6-italy/
