According to a survey on social media advertising conducted by Rakuten Insight in July 2023, around 47 percent of respondents in Vietnam expressed their willingness to view sponsored advertisements on social media platforms due to the attraction of good offers or discounts. Meanwhile, 20 percent of the respondents preferred not to view any advertisements.
Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023
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Share of respondents
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1404523/vietnam-willingness-to-view-sponsored-social-media-advertising/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023." Chart. August 2, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1404523/vietnam-willingness-to-view-sponsored-social-media-advertising/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1404523/vietnam-willingness-to-view-sponsored-social-media-advertising/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms among Consumers in Vietnam as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404523/vietnam-willingness-to-view-sponsored-social-media-advertising/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023 Statista, https://www.statista.com/statistics/1404523/vietnam-willingness-to-view-sponsored-social-media-advertising/ (last visited July 22, 2024)
Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404523/vietnam-willingness-to-view-sponsored-social-media-advertising/