Entertainment brands with highest awareness among boys aged 0-2 in Italy 2023

Published by
Michele Majidi,
Sep 30, 2024

During an online survey carried out among parents of boys aged zero to two in Italy in October 2023, it was found that Mickey Mouse had the highest brand awareness, named by 86 percent of respondents. Peppa Pig followed with 81 percent, while Pinocchio and Shrek were recognized by 79 percent and 77 percent, respectively. Bing Bunny rounded out the top five with 75 percent

Entertainment brands with highest awareness level among boys aged 0 to 2 in Italy as of October 2023

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Release date

July 2023

Region

Italy

Survey time period

October 2023

Number of respondents

*3,400

Age group

0-2 years

Special properties

parents answered on behalf of a nominated child

Method of interview

Online survey

Supplementary notes

*The source surveyed 3,400 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,120 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.

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