Purchases made after watching social media ads India 2023, by age

Published by
Tanushree Basuroy,
Aug 9, 2023
Per a Rakuten Insight survey on consumer attitudes to social media advertising in India conducted in 2023, the majority of respondents across age groups had sometimes bought an item after viewing a social media ad. Among them, respondents between the ages of 45 and 54 constituted the largest group, that is 40 percent. Social media was one of the leading digital advertising formats employed in India.

Impact of social media advertisements on purchase decisions in India in 2023, by age

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Release date

August 2023

Region

India

Survey time period

July 13 to 31, 2023

Number of respondents

23,170 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "How often have you purchased an item after viewing an ad on social media?".

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