Preferences for clicking social media ads Thailand 2023

Published by Kankanit Ciba, Aug 9, 2023
According to a survey on social media advertisements conducted by Rakuten Insight in July 2023, around 48 percent of the respondents indicated they clicked the social media ads because the content was relevant to them. In contrast, approximately six percent of the survey respondents never clicked on an ads.

Reasons for clicking social media advertisements in Thailand as of July 2023

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Release date

August 2023

Region

Thailand

Survey time period

July 13 to 31, 2023

Number of respondents

29,165 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question: "Why do you click on social media advertisements? (choose up to 3 of the most relevant answers)"

Figures have been rounded.

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

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Topics

Advertising industry in ThailandDemographics of ThailandE-commerce in ThailandThe digitalization in the media in Thailand Social commerce in Thailand
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