Social media advertisement preferences Thailand 2023

Published by Kankanit Ciba, Aug 9, 2023
According to a survey on social media advertisements conducted by Rakuten Insight in July 2023, around 42 percent of the respondents indicated they wanted to see ads due to the discounts offered. In contrast, approximately 26 percent of the survey respondents did not want to see ads.

Preferences for sponsored ads on social media platforms in Thailand as of July 2023

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Release date

August 2023

Region

Thailand

Survey time period

July 13 to 31, 2023

Number of respondents

39,560 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question: "Do you want to view sponsored advertisements on social media platforms? (choose up to 3 of the most relevant answers)"

Figures have been rounded.

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