Purchase intent clicks of beauty e-commerce in the U.S. 2023, by day

Published by
L. Yltävä,
Aug 15, 2023
In 2023, online shoppers are most likely to purchase beauty products online during the weekends in the United States. Purchase intent clicks, meaning traffic from shoppers who click through to a minimum of one retailer on beauty e-commerce websites in one session, steadily increase throughout the week. Saturday has the highest purchase intent click rate, at almost 16 percent, and Sunday, the second highest, at roughly 15 percent. The purchase intent clicks are the lowest on Tuesday, with only 13.7 percent of shoppers clicking through to beauty retailers' websites.

Days with the most beauty e-commerce traffic in the United States in 2023

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Source

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Release date

August 2023

Region

United States

Survey time period

April 30, 2022 to April 30, 2023

Supplementary notes

The source defines purchase intent clicks as the share of consumers who clicked through to a minimum of one retailer, during one continuous session.

Date of release is the date of access.

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Statistics on " Beauty and personal care e-commerce in the United States "

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Consumption

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Device usage

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Topics

Beauty and personal care e-commerce in the United StatesCosmetics industry in the U.S.Beauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwideCosmetics consumer behavior in the U.S.
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