According to a survey by Rakuten Insight in the Philippines in July 2023, 62 percent of respondents stated that they clicked on advertisements on social media platforms since the content was relevant to them. In addition, 45 percent of respondents said they also clicked on social media ads due to their entertainment value.
Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023." Chart. August 2, 2023. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in The Philippines as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023 Statista, https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/ (last visited January 05, 2025)
Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
