According to a survey conducted by Rakuten Insight in South Korea in 2023, around 52.1 percent of respondents aged 16 to 24 years stated that they did not want to see ads on social media as it disrupted their viewing experience. Disruptive ads were the biggest complaint across all age groups. The youngest age group also reported higher levels of ad content being irrelevant to them and their interests compared to other groups.
Reasons for not wanting to see advertisements on social media in South Korea as of July 2023, by age group
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Rakuten Insight. (August 2, 2023). Reasons for not wanting to see advertisements on social media in South Korea as of July 2023, by age group [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1404332/south-korea-social-media-ads-dislike-reasons-by-age/
Rakuten Insight. "Reasons for not wanting to see advertisements on social media in South Korea as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1404332/south-korea-social-media-ads-dislike-reasons-by-age/
Rakuten Insight. (2023). Reasons for not wanting to see advertisements on social media in South Korea as of July 2023, by age group. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1404332/south-korea-social-media-ads-dislike-reasons-by-age/
Rakuten Insight. "Reasons for Not Wanting to See Advertisements on Social Media in South Korea as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404332/south-korea-social-media-ads-dislike-reasons-by-age/
Rakuten Insight, Reasons for not wanting to see advertisements on social media in South Korea as of July 2023, by age group Statista, https://www.statista.com/statistics/1404332/south-korea-social-media-ads-dislike-reasons-by-age/ (last visited November 24, 2024)
Reasons for not wanting to see advertisements on social media in South Korea as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404332/south-korea-social-media-ads-dislike-reasons-by-age/
