A survey on consumer attitudes to social media advertising in India conducted by Rakuten Insight in 2023 reported that more than half of the respondents across age groups clicked on ads on social media platforms because they found the content relevant. Out of these, over 60 percent were between the ages of 35 and 44. Interestingly, 40 percent of 25 to 34 year old respondents chose to click on ads featuring a celebrity or influencer.
Reasons to engage with advertisements on social media platforms in India in 2023, by age
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Rakuten Insight. (August 2, 2023). Reasons to engage with advertisements on social media platforms in India in 2023, by age [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1404326/india-reasons-to-click-on-social-media-ads-by-age/
Rakuten Insight. "Reasons to engage with advertisements on social media platforms in India in 2023, by age." Chart. August 2, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1404326/india-reasons-to-click-on-social-media-ads-by-age/
Rakuten Insight. (2023). Reasons to engage with advertisements on social media platforms in India in 2023, by age. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1404326/india-reasons-to-click-on-social-media-ads-by-age/
Rakuten Insight. "Reasons to Engage with Advertisements on Social Media Platforms in India in 2023, by Age." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404326/india-reasons-to-click-on-social-media-ads-by-age/
Rakuten Insight, Reasons to engage with advertisements on social media platforms in India in 2023, by age Statista, https://www.statista.com/statistics/1404326/india-reasons-to-click-on-social-media-ads-by-age/ (last visited November 03, 2024)
Reasons to engage with advertisements on social media platforms in India in 2023, by age [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404326/india-reasons-to-click-on-social-media-ads-by-age/
