Online travel agency usage in Taiwan 2023, by age group

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 69 percent of respondents from Taiwan stated that they have used an online travel agency. OTA services were the most popular among the 25 to 34 year-olds and the least used among those aged 55 years and above.

Online travel agency usage in Taiwan as of June 2023, by age group

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Release date

August 2023

Region

Taiwan

Survey time period

June 12 to 30, 2023

Number of respondents

12,578 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"

Among the total of 12,578 respondents, 2,084 were between 16 and 24 years old, 3,955 were 25 to 34 years old, 3,528 were 35 to 44 years old, 2,057 were 45 to 54 years old, and 954 were 55 years old or older.

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