According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 77 percent of respondents from Hong Kong stated that they have used an online travel agency. The usage of OTA services was the most common among the respondents aged 25 to 34 years old, 84 percent of them confirming that they had used an online travel agency before.
Online travel agency usage in Hong Kong as of June 2023, by age group
Survey question: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"
Among the total of 3,737 respondents, 311 were between 16 and 24 years old, 1,096 were 25 to 34 years old, 1,178 were 35 to 44 years old, 641 were 45 to 54 years old, and 511 were 55 years old or older.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Online travel agency usage in Hong Kong as of June 2023, by age group [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1404308/hong-kong-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Online travel agency usage in Hong Kong as of June 2023, by age group." Chart. August 2, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1404308/hong-kong-online-travel-agency-usage-by-age-group/
Rakuten Insight. (2023). Online travel agency usage in Hong Kong as of June 2023, by age group. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1404308/hong-kong-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Online Travel Agency Usage in Hong Kong as of June 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404308/hong-kong-online-travel-agency-usage-by-age-group/
Rakuten Insight, Online travel agency usage in Hong Kong as of June 2023, by age group Statista, https://www.statista.com/statistics/1404308/hong-kong-online-travel-agency-usage-by-age-group/ (last visited October 02, 2024)
Online travel agency usage in Hong Kong as of June 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404308/hong-kong-online-travel-agency-usage-by-age-group/