According to a survey conducted by Rakuten Insight in South Korea in 2023, around 57.2 percent of respondents stated that they considered customer reviews to be the most impactful type of advertisement on social media. Ads by already trusted brands followed closely behind at about 56.8 percent.
Types of social media advertisements perceived as most impactful in South Korea as of July 2023
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Rakuten Insight. (August 2, 2023). Types of social media advertisements perceived as most impactful in South Korea as of July 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1404307/south-korea-social-media-ad-types-perceived-impact/
Rakuten Insight. "Types of social media advertisements perceived as most impactful in South Korea as of July 2023." Chart. August 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1404307/south-korea-social-media-ad-types-perceived-impact/
Rakuten Insight. (2023). Types of social media advertisements perceived as most impactful in South Korea as of July 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1404307/south-korea-social-media-ad-types-perceived-impact/
Rakuten Insight. "Types of Social Media Advertisements Perceived as Most Impactful in South Korea as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404307/south-korea-social-media-ad-types-perceived-impact/
Rakuten Insight, Types of social media advertisements perceived as most impactful in South Korea as of July 2023 Statista, https://www.statista.com/statistics/1404307/south-korea-social-media-ad-types-perceived-impact/ (last visited December 22, 2024)
Types of social media advertisements perceived as most impactful in South Korea as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404307/south-korea-social-media-ad-types-perceived-impact/
