According to a survey conducted by Rakuten Insight in South Korea in 2023, around 16.7 percent of respondents aged 35 to 44 years stated that they had bought items they saw in social media ads six or more times over the past year. The youngest age group displayed more purchase-averse behavior than most of the older groups.
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by age
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Rakuten Insight. (August 2, 2023). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by age [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by age." Chart. August 2, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/
Rakuten Insight. (2023). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by age. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms over The past 12 Months in South Korea as of July 2023, by Age." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by age Statista, https://www.statista.com/statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/ (last visited November 24, 2024)
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by age [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404302/south-korea-social-media-ad-item-purchase-frequency-by-age/
