According to a survey conducted by Rakuten Insight in South Korea in 2023, around 41.3 percent of female and 37.9 percent of male respondents stated that they had bought items they saw in social media ads one to three times over the past year. While the reported purchasing behavior was similar, male respondents showed a higher tendency for frequent purchases.
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight. (2023). Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms over The past 12 Months in South Korea as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender Statista, https://www.statista.com/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/ (last visited November 24, 2024)
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404297/south-korea-social-media-ad-item-purchase-frequency-by-gender/
