A 2023 survey conducted by Rakuten Insight on consumer attitudes to social media advertising in India indicated that more than half the respondents between the ages of 25 and 54 years were willing to view social media ads to find offers and discounts on products. Meanwhile, respondents aged 16 to 24 accounted for the largest group that did not want to see ads. Social media was one of the leading digital advertising formats employed in India.
Willingness of users to view advertisements on social media platforms in India in 2023, by age
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Rakuten Insight. (August 2, 2023). Willingness of users to view advertisements on social media platforms in India in 2023, by age [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1404285/india-willingness-to-see-social-media-ads-by-age/
Rakuten Insight. "Willingness of users to view advertisements on social media platforms in India in 2023, by age." Chart. August 2, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1404285/india-willingness-to-see-social-media-ads-by-age/
Rakuten Insight. (2023). Willingness of users to view advertisements on social media platforms in India in 2023, by age. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1404285/india-willingness-to-see-social-media-ads-by-age/
Rakuten Insight. "Willingness of Users to View Advertisements on Social Media Platforms in India in 2023, by Age." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404285/india-willingness-to-see-social-media-ads-by-age/
Rakuten Insight, Willingness of users to view advertisements on social media platforms in India in 2023, by age Statista, https://www.statista.com/statistics/1404285/india-willingness-to-see-social-media-ads-by-age/ (last visited January 06, 2025)
Willingness of users to view advertisements on social media platforms in India in 2023, by age [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404285/india-willingness-to-see-social-media-ads-by-age/
