According to a survey conducted by Rakuten Insight in South Korea in 2023, around 54 percent of respondents aged 16 to 24 years stated that they clicked on social media ads because the content was entertaining. This was the most commonly given reason for interacting with such ads across all age groups. Respondents aged 55 years and older were more likely to be looking for gift inspiration, but less likely to be interested in influencer or celebrity advertising.
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by age group
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by age group [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1404280/south-korea-reasons-for-clicking-on-social-media-ads-by-age/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1404280/south-korea-reasons-for-clicking-on-social-media-ads-by-age/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by age group. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1404280/south-korea-reasons-for-clicking-on-social-media-ads-by-age/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in South Korea as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404280/south-korea-reasons-for-clicking-on-social-media-ads-by-age/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by age group Statista, https://www.statista.com/statistics/1404280/south-korea-reasons-for-clicking-on-social-media-ads-by-age/ (last visited November 24, 2024)
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404280/south-korea-reasons-for-clicking-on-social-media-ads-by-age/
