According to a survey conducted by Rakuten Insight in South Korea in 2023, around 53.1 percent of male and 49.9 percent of female respondents stated that they clicked on social media ads because the content was entertaining. This was the most commonly given reason for interacting with such ads, followed by their relevancy to the individual user as well as simply sating one's curiosity without any intent to purchase.
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1404277/south-korea-reasons-for-clicking-on-social-media-ads-by-gender/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1404277/south-korea-reasons-for-clicking-on-social-media-ads-by-gender/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1404277/south-korea-reasons-for-clicking-on-social-media-ads-by-gender/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in South Korea as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404277/south-korea-reasons-for-clicking-on-social-media-ads-by-gender/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by gender Statista, https://www.statista.com/statistics/1404277/south-korea-reasons-for-clicking-on-social-media-ads-by-gender/ (last visited November 24, 2024)
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404277/south-korea-reasons-for-clicking-on-social-media-ads-by-gender/
