Entertainment brands with highest awareness among boys aged 10-14 in Sweden 2023

Published by Statista Research Department, Sep 30, 2024

During an online survey carried out among boys aged 10 to 14 in Sweden in October 2023, Bamse had the highest brand awareness, named by 93 percent of respondents. LEGO and Mario Bros followed, each recognized by 92 percent. Fortnite was named by 91 percent, while Minecraft rounded out the top five with 89 percent.

Entertainment brands with highest awareness level among boys aged 10 to 14 in Sweden as of October 2023

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Release date

July 2023

Region

Sweden

Survey time period

October 2023

Number of respondents

*880

Age group

10-14 years

Method of interview

Online survey

Supplementary notes

*The source surveyed 880 respondents aged 0 to 25. A separate number for each age group was not provided.

Children answered under parental supervision.

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Topics

Entertainment industry in EuropeVideo game market in the United KingdomMusic industry in the United Kingdom (UK)Book market in SwedenOnline video in Europe
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