Looking back, opinions on the impact of Barbie dolls on women in society have been rather mixed. In 2023, about one in five surveyed individuals in Great Britain felt Barbie had a positive impact on women, whereas about one in four said it had a negative impact. Nearly 40 percent of respondents believed the toy had no real impact. When comparing the opinions of men and women, more men felt the doll had had a negative effect.
Perceived impact of Barbie doll toys on women in society in Great Britain in 2023
Characteristic
Share of respondents
Positive
21%
No real impact
38%
Negative
26%
Don't know
16%
Created with Highcharts 7.2.2Share of respondents21%21%38%38%26%26%16%16%PositiveNo real impactNegativeDon't know
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YouGov. (August 4, 2023). Perceived impact of Barbie doll toys on women in society in Great Britain in 2023 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1404250/impact-of-barbie-on-society-great-britain/
YouGov. "Perceived impact of Barbie doll toys on women in society in Great Britain in 2023." Chart. August 4, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1404250/impact-of-barbie-on-society-great-britain/
YouGov. (2023). Perceived impact of Barbie doll toys on women in society in Great Britain in 2023. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1404250/impact-of-barbie-on-society-great-britain/
YouGov. "Perceived Impact of Barbie Doll Toys on Women in Society in Great Britain in 2023." Statista, Statista Inc., 4 Aug 2023, https://www.statista.com/statistics/1404250/impact-of-barbie-on-society-great-britain/
YouGov, Perceived impact of Barbie doll toys on women in society in Great Britain in 2023 Statista, https://www.statista.com/statistics/1404250/impact-of-barbie-on-society-great-britain/ (last visited February 18, 2025)
Perceived impact of Barbie doll toys on women in society in Great Britain in 2023 [Graph], YouGov, August 4, 2023. [Online]. Available: https://www.statista.com/statistics/1404250/impact-of-barbie-on-society-great-britain/
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