Perceived impact of Barbie doll toys on women in society in Great Britain 2023

Published by D. Clark, Aug 12, 2024
Looking back, opinions on the impact of Barbie dolls on women in society have been rather mixed. In 2023, about one in five surveyed individuals in Great Britain felt Barbie had a positive impact on women, whereas about one in four said it had a negative impact. Nearly 40 percent of respondents believed the toy had no real impact. When comparing the opinions of men and women, more men felt the doll had had a negative effect.

Perceived impact of Barbie doll toys on women in society in Great Britain in 2023

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Release date

August 2023

Region

United Kingdom (Great Britain)

Survey time period

July 26 to 27, 2023

Number of respondents

2,016 respondents

Age group

18 years and older

Supplementary notes

The source asked survey respondents whether they thought the Barbie doll has had a positive, negative, or no impact for women in society.

Percentage points exceeding 100 percent are probably due to rounding.

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