Most popular beauty and health products Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a 2023 survey conducted in Vietnam, approximately 49.1 percent of the respondents stated that they had purchased face wash products, making it the most popular beauty and personal care product. This was followed by cologne and perfume products at 41.2 percent, and anti-perspirant products at 31.8 percent.

Most popular beauty and health products among consumers in Vietnam as of January 2023

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Release date

April 2023

Region

Vietnam

Survey time period

January 2023

Number of respondents

1,140 respondents

Age group

18 years and older

Special properties

among respondents nationwide

Method of interview

Online survey

Supplementary notes

Original question: "What beauty, care, and health product do you usually buy among the list below?"

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