In October 2022, the conversion rate for iOS mobile apps across all categories was approximately 4.13 percent. In comparison, gaming apps had a conversion rate of 2.18 percent among global iPhone app players. Conversions increased in the first months of 2023, reaching 4.55 percent in April 2023 for all apps.
Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Vungle, & Liftoff. (July 28, 2023). Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/
Vungle, und Liftoff. "Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023." Chart. July 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/
Vungle, Liftoff. (2023). Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/
Vungle, and Liftoff. "Mobile Ios Subscription App Conversion Rate Worldwide from October 2022 to April 2023." Statista, Statista Inc., 28 Jul 2023, https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/
Vungle & Liftoff, Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023 Statista, https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/ (last visited December 21, 2024)
Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023 [Graph], Vungle, & Liftoff, July 28, 2023. [Online]. Available: https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/