According to a survey conducted by Rakuten Insight in South Korea in 2023, around 51.7 percent of respondents stated that they clicked on social media ads because the content was entertaining. This was the most commonly given reason for interacting with such ads, followed by their relevancy to the individual user as well as simply sating one's curiosity without any intent to purchase.
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023." Chart. August 2, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in South Korea as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023 Statista, https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/ (last visited December 20, 2024)
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404154/south-korea-reasons-for-clicking-on-social-media-ads/
