Online purchase struggles when purchasing health and wellness products Thailand 2023

Published by Kankanit Ciba, Apr 5, 2024
According to a survey on the consumption of beauty and health products in Thailand as of January 2023, approximately 28 percent of the respondents indicated they did not have enough knowledge. On the contrary, about 27 percent did not fully trust online sellers.

Leading challenges faced when buying health and wellness products in Thailand as of January 2023

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Release date

April 2023

Region

Thailand

Survey time period

January 2023

Number of respondents

1,032 respondents

Age group

18 years and older

Supplementary notes

Original question: "What is the biggest challenge you encounter when purchasing health and wellness products online?"

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