According to a survey conducted by Rakuten Insight in South Korea in 2023, around 46 percent of respondents aged 25 to 34 years stated that they did not want to see sponsored ads on social media platforms. This was the most common attitude across all age groups. Close to one in three respondents in the youngest age group was interested in only seeing personalized, targeted ads.
Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by age group
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by age group [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1404151/south-korea-social-media-sponsored-ad-view-willingness-by-age/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1404151/south-korea-social-media-sponsored-ad-view-willingness-by-age/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by age group. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1404151/south-korea-social-media-sponsored-ad-view-willingness-by-age/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms in South Korea as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404151/south-korea-social-media-sponsored-ad-view-willingness-by-age/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by age group Statista, https://www.statista.com/statistics/1404151/south-korea-social-media-sponsored-ad-view-willingness-by-age/ (last visited November 24, 2024)
Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404151/south-korea-social-media-sponsored-ad-view-willingness-by-age/
